From "waterfront rhythm" to "urban healing": Xinjian Yuanyuanrong Commercial Service won the annual innovative content service agency!

3月13日から3月14日まで、第2回都市高品質開発サミットが重慶で開催された。 With the theme of "Rebirth of the Boundary Order", the summit focused on the practical discussion of "new consumption, new scenarios, and new models" related to the development of urban industry, commerce, culture, tourism and sports, and explored more possibilities for the integrated development of industry, commerce, culture and tourism in the collision of opinions 10件の「アーバン・ファッション・フォーラム2025ファッション賞」が会場で授与されました。

The commercial service company under Xinjian Yuanrong Development has won the 2025 "Innovative Content Service Agency of the Year" for its three city-level brand activities and commercial activity IP "Right Bank Concert", "Waterfront Concert" and "Urban Healing Plan" large-scale art installation exhibition in Suzhou

驚異的な芸術と文学が消費の新たな活力を刺激します

In order to promote the vitality of Jinji Lake and fully demonstrate the beautiful image of the Right Bank as a "lively artistic waterfront and a vibrant urban living room", in 2025, under the guidance and support of the Suzhou Industrial Park Management Committee, the Yuanyuanrong Commercial and Service Linkage Park Official Document Center performance resources were newly built and a series of 19 performances were held, including "Midsummer Night on the Right Bank", 「右岸の秋月夜」と独樹湖と青尖湖を歩きます。

このイベントは市民や観光客に好評でした。蘇州の「一万人合唱」のランドマークとなっている。 It has been featured on CCTV for five times and was selected as the filming location for the Chinese Valentine’s Day special program, becoming an annual urban phenomenon-level event IP

国境を越えた統合、ウォーターフロントのナイトエコノミーを爆発させる

At the same time, we innovated the "music + scene + business" model and took the lead in creating the lightweight, long-lasting and high-quality "Waterfront Concert" brand event IP in Suzhou

Through diversified performances such as singers, band performances, and special performances, the waterfront landscape of Yuanrong Times Square and Moonlight Pier is perfectly integrated with music and art, which not only enriches the consumption scene in the waterfront area, but also enhances the vitality and consumption experience of the neighborhoodブランド価値と変革の可能性が最初に明らかになります。

芸術的なシーン、新しい空間、新しい経験

In addition, we explore the "art viewing + interactive experience + commercial consumption" model, unite with young artist "Tyler Tian", and introduce the artistic IP "Urban Healing Plan" with an exposure of 40 million+ on the entire network蘇州での最初の展示会は月光桟橋で開催されました。

The three major IPs worked together to gain 12 million+ exposures across the entire network, and the topic of Xiaohongshu continued to explode, effectively driving popularity and consumption conversion in the Jinji Lake business district, achieving a dual improvement in brand image and consumer experience

名誉と誠実さを持って前進してください。 As a practitioner of business innovation, Xinjian Yuanyuanrong Commercial Service will continue to explore the in-depth integration of culture, business and tourism, and build a complete ecological chain of "culture and art + interactive experience + commercial consumption" By creating diversified service consumption scenarios, stimulating business vitality around the lake, and upgrading the urban experience with richer commercial content, we will help Suzhou Industrial Park move towards a model modern new city with economic prosperity, ecological livability, and a gathering of humanities